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May 03, 2004

If it's urgent, ignore it

Seth Godin has a very nice little article at fastcompany.com:

Smart organizations ignore the urgent. Smart organizations understand that important issues are the ones to deal with. If you focus on the important stuff, the urgent will take care of itself.

A key corollary to this principle is the idea that if you don't have the time to do it right, there's no way in the world you'll find the time to do it over.

(via Jim McGee)