BusinessWeek has a couple of stories worth reading: an interview with Ray:

At a very high level -- I know this is silly -- but the wildest vision is that [communication technology] disappears into the background and we don't think or talk about it anymore... You have to care about how people interact with one another and [about] social dynamics in order to be successful in this kind of endeavor. And so, if you find yourself talking about technology a lot, you're probably not thinking about the right thing.

Some of Groove's customers exhibit a frankly evangelical zeal for the product, and Lazar is no exception... "Our CEO at least once a day is cursing at me about our server and our networks, so I would love to see the day when all of that will disappear," he says. "I could really see just doing away with the network and doing all of our functioning on Groove. I think that is within the realm of possibility."