An interesting mid-2002 interview with Terry Winograd (PARC, Action, Interval, Stanford, Google).

What surprised me, which Google was part of, is that superficial search techniques over large bodies of stuff could get you what you wanted. I grew up in the AI tradition, where you have a complete conceptual model, and the information retrieval tradition, where you have complex vectors of key terms and Boolean queries. The idea that you can index billions of pages and look for a word and get what you want is quite a trick.