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July 15, 2002

Push

JD Lasica, May 1997:

We're now on the cusp of a one-to-one "narrowcasting" network where each of us is able to summon up a finely tuned menu of choices: your favorite Boston Globe sports columnist; the New York Times' op-ed page; the latest golf news; and Dave Barry's latest musings...
Isn't is strange: in the "push" bubble, all the talk was of how this changed delivery options for Big Media, but most missed the real game: in reducing the cost of publication to zero, "narrowcasting" means your daily news choices come from a million opinionated webloggers, and you can be one of them too.